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Black Is the New Green: Marketing to Affluent African Americans

Black Is the New Green: Marketing to Affluent African Americans By Leonard E. Burnett Jr., Andrea Hoffman
English | PDF | 2010 | 209 Pages | ISBN : 0230616844 | 2 MB
The general market for luxury goods has become stagnant. Given the new economic reality of the early 21st Century - not to mention the all-important new demographics of the new century - it s bad business to continue to rely on luxury s traditional customer base to support sales, or on tired marketing strategies and tactics.
Income Inequality: Economic Disparities and the Middle Class in Affluent Countries

Income Inequality: Economic Disparities and the Middle Class in Affluent Countries edited by Janet C. Gornick, Markus Jäntti
English | August 14, 2013 | ISBN: 0804778248, 0804793344 | EPUB | 512 pages | 16.6 MB